The Top Three Gimmicks To Watch Out For
Texas Air Conditioning, Electric and Plumbing has been in business since 2007. After more than 18 years, we’ve seen some things and been around the block a few times. More than ever, the home services landscape has been saturated with gimmicks, hidden costs, and a complete disregard for honest pricing and customer service. Texas Air Conditioning, Electric and Plumbing offers a different approach. We strive not only to meet your home service needs with all trades under one company, but we also want to earn your trust through our unwavering commitment to honesty and transparency. With Texas Air Conditioning, Electric and Plumbing, you can rest assured knowing that you’re dealing with a “Gimmick Free Company” that always prioritizes your comfort.
The “$49 Tune Up” Gimmick
The ol’ “just get your foot in the door” sales tactic. This gimmick occurs when a SALES tech shows up at your door and not a SERVICE tech. They convince customers that unnecessary parts or services are needed in order to “upsell” and raise the invoice price thus increasing their own commission.
The “Buy This, Get That For FREE” Gimmick
Let’s be honest – nothing is free in this world. Everything has a cost associated with it or someone is losing money. And guess what – the private equity owned home services companies are not going to lose money! Uninformed customers are convinced that the “Buy a new A/C unit, get a new furnace for free” ad is a great deal. However, the gimmicky home services company simply increases the cost of the A/C unit in order to offset their cost for the furnace.
The same tactic goes for the “Buy a new HVAC system, get a FREE 72″ TV” ploy. The cost of the “free” TV is simply absorbed into the new HVAC system fee and installation charges.
The “0% Financing” Gimmick
Once again – nothing is free. With 0% financing, the finance company has the gimmick home services company increase the invoice fees so that the finance company’s finance charge is included. 0% financing is a marketing tactic, not always a true “free” loan; it often involves higher prices or shorter terms, attracts buyers with excellent credit, and sometimes uses “blind discounting” where dealers add fees to the price, making the actual cost higher despite the 0% rate.